Analysis of radio sports journalism in the city of Guayaquil (Ecuador)

Authors

  • Rubén Parra Proaño
  • Evelin Lissette Cadena Chila

Keywords:

Radio sports journalism , Ecuador radio stations , radio listeners

Abstract

Objectives: This study analyzes radio sports journalism in the city of Guayaquil (Ecuador).

Methods: The sample consisted of 111 people from the city of Guayaquil: 106 radio listeners and 5 radio sports journalists from the following radio stations in the city of Guayauil: Radio Sucre, La Radio Redonda, Radio Atalaya, Radio América and Master Music Radio. The 106 radio listeners answered a questionnaire designed for this study about radio sports journalism in the city of Guayaquil. Likewise, the 5 radio sports journalists were interviewed on this same topic.

Findings: The results of this study reveal the situation of radio sports journalism in the city of Guayaquil.

Conclusions: Radio sports journalism is very popular, with sports being the main theme in the radio stations of Guayaquil. The sport with the greatest coverage and audience is football. Radio listeners are satisfied with the radio presenters. The audience of traditional radios is higher than that of digital radios. The age of the radio listeners is very varied and online radios are more listened to by people between 15 and 40 years old. Traditional radios invest much more money than online ones, with sponsors having a special importance in digital radios.

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Published

2021-03-14

How to Cite

Parra Proaño , . R. ., & Cadena Chila, E. L. . (2021). Analysis of radio sports journalism in the city of Guayaquil (Ecuador). Atena Journal of Sports Sciences, 3(1), 3. Retrieved from https://atenajournals.com/ajss/article/view/34

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