Design and evaluation of an active and cultural tourism program in Santa Clara (Cuba)
Keywords:tourist animation, tourist recreation, active tourism, cultural tourism
Objectives: The objective of this research was to design and evaluate an active and cultural tourism program in Santa Clara (Cuba).
Methods: The work was carried out at the hotel Los Caneyes (Santa Clara, Cuba). Hotel workers and clients participated in the study. Different methods of theoretical level and empirical level were used. The theoretical level methods were: analysis-synthesis, induction-deduction and historical-logical. The empirical level methods were: bibliographic and documentary research, interviews, observation, survey and user criteria. The statistical analysis was conducted with the statistical software SPSS 23.
Findings: The tourist animation program was structured based on the theory and results of the applied techniques and instruments, and included sports activities (cycling, water gymnastics, sports games, and stretching) and cultural activities (visit to emblematic places, varied shows with local artists, and tasting of national cocktails). The evaluation of this tourism program showed that hotel clients were satisfied with it and that the hotel staff were trained to implement it successfully.
Conclusions: Therefore, the tourism program presented in this article can be taken as an example to offer hotels clients active and cultural tourism.
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